![]() Once the role is signed off, it’s best to let the rest of the company know (through a presentation or just in a group chat) about the importance of the role and how you’ll approach it. Next, meet with product experts in your current organization they will give you insight into what they need the most, their upcoming product releases, roadmap and what targets you can help them hit. You can do the same for metrics and focus - whether it’s revenue or retention, etc. Then, start to think about what tasks you've seen that you would enjoy the most and that would be relevant to the role at your company. Start by having a look at product marketing job specs for junior-level roles. For a great place to start when figuring out exactly what a PMM does, check out our article on it here.īut we also had some more great advice for this question. I was wondering what exactly the role of a PMM is? And how does that differ from digital/content marketing for a product.Ī. I’m relatively new to product marketing and in the midst of shaping my job scope. The FREE thing works best and you can expect 20% to 40% of the users to actually give you feedback, so take that into account. Or, if the product is a little more mature, you can offer a discount for trying out new features. In return, offer them free access/updates/use of the product. Then be very, very specific about what you're looking for as far as feedback and timeframe. The basic outline should be ‘We're looking for BETA testers to try out early features of '. ![]() Write a simple offer and post it to your channels.Just remember, though, that a new product may have a new audience, which you can't always reach through these methods. Use lots of email lists of both customers and leads, garner significant website traffic and source suitable social media profiles.Use your website to recruit beta candidates - create a form and ask users to submit their information if they want to know when a beta becomes available.From there, you can create a shortlist and confirm the participants, then either the product manager or PMM owns messaging to the customers. Set up a Google Form or Sheet and share it with sales and customer service with your ideal beta candidates, and have them suggest accounts that fit those personas.It helps to have a close network of followers who like, comment and engage as soon as you post,Īnd here’s a round-up of the rest of the suggestions that came in: Post it on your status (I didn’t have much success on groups).Identify other Slack communities where potential users hangout and learn from their conversations,.Leverage hashtags on LinkedIn to reach beyond your first degree network,.Start with "who would want something like this", and craft a before/after statement for them,.“A year back, I built an interface to extend Mindmaps, and posted about it on LinkedIn. Kranthi, Founder of ThoughtFlow.io, gave this advice: This seems to be a hot topic in the PMM world, as we’ve had a couple of separate Slack threads about it in the last week. Also curious if anyone has advice on how to reach a potential target audience for the same purpose.Ī. How do you recruit beta customers? We are currently doing it through sales reps and it's not working (no surprise). Outbound can manage sales, build vertical/industry content, and drive marketing efforts specific to their segment/vertical/industry.” ![]() “We currently have two major products and a handful of stock keeping units (SKUs), but in cases where more products are involved, it may make sense to group inbound (aka technical) PMMs and then align them to the products. Then the other slice is customer marketing (customer comms, advocacy, services). The other half of the team is segment/industry-specific marketing. ![]() This puts a ton of value into pre-market delivery. Jonathan Hinz, Senior Director of Product Marketing suggests segmenting the team: “The core PMM owns value, customer intelligence (CI), messaging/narrative, and go-to-market (GTM) readiness. Does anyone have any recommendations for resources on scaling your PMM team? We’re rapidly growing in both the number of products we sell and the number of employees, and our PMMs feel like they’re being stretched thin (jack of all trades, master of none)!Ī. What are you waiting for? Avoid FOMO and join the conversation on our Slack channel NOW! Sign up here. We’ve also had chats on scaling your PMM team and what the best three words are to describe the role of the PMM. A couple of issues that cropped up over and over were how to recruit beta customers, and (our old favorite) what the exact job description of a product marketer is. There’s been loads going on this last week.
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